"98 Billion Dollars. Not including flickr."

Although this video may have been made in jest, Jerry Yang could learn a lot from this Israeli entrepreneur. It all boils down to maximizing value. Yahoo has failed to communicate that Microsoft's bid is too low, and this makes them look (and feel) weaker.

So do the cuddly emails to employees.

When Steve Ballmer gets into the ring, it is time to fight - especially if you're going to be working for him in a few months.