Tom Hayes has unleashed a truly nasty meta-meme, a self-serving and nonsensical misappropriation of the meme concept.

The only thing left to do is to make fun of him.

It isn't difficult, either, for Mr. Hayes has supplied us with plenty of useful flotsam. After all, who would write that a meme is "linear" and "moves in a jet stream" (as opposed to a "splatter pattern"), that a meme is unmotivated and accidental in nature? And what of this implication that memes are low energy, undersexed even? Anyone with a meme in a jar on their desk knows that a meme is ready to go absolutely wild - nonlinear even - the moment they let it out.

Only the silliest of marketing people would write this sort of slander against a noble and widely respected concept, then turn around and attribute all of the internet phenomena - from limecat to numa numa - to a re-branded term of his own invention.

While giving Mr. Hayes credit for brilliant hucksterism is in order, this beme enterprise is a dangerous sort of circular logic and must be stopped. I call upon lowly and elite beamerz alike to please start making fun of Tom Hayes.